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ETE Pop Up Store
Location
Mumbai, India
Date
October 2019
Project Size
400 sq. ft.
Project Type
Retail Design
This pop-up fashion store in Breach Candy, Mumbai transforms a narrow, dimly lit volume through a suspended luminous installation in parametric form.
Using cardboard tubes in a dynamic form, the overhead undulating form creates a strong street presence while remaining economical and temporary.
A monochromatic interior ensures the merchandise remains the focal point.
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